Client
Client Name
Team
Visual Design UI & UX Design
Role
Client Industry
Timeline
January 2023
Project Brief
Problem Identified
Solution
Our current state journey map was created to reflect the current process of accessing CHLA resources. It highlights the pain points of patients feeling overwhelmed by the amount of paperwork given to them while seeking care for their children - which often keeps patients from utilizing any hospital resources at all.
However, in our future state map that includes the use of Tia Lupe, Juliana is able to readily access important information and is able to learn more about her son’s diabetes. Juliana can use our tool to help educate Luka with the children’s resources. Through the animated characters, games, and child patient testimonials - Luka feels inspired to make lifestyle changes.
Maria
The Chef Bear
Antonio
The Fitness Tiger
Luna
The Genius Lemur
Miguel
The Emotional Owl
Zhen loved any imagery with colors and graphic elements.
She wasn’t familiar with lemurs as an animal, which added a bit of confusion while learning about the characters.
She appeared more engaged with the more visual-based games and printables as opposed to written content.
She found the activity walkthrough to be confusing. The copy in the walkthrough was too advanced for her reading level, and she wasn’t interested in the highlighted sport.
Joey suggested an audio feature for kids who might better retain information in an audio form.
Maverick and Joey also felt the Lemur may be too obscure of an animal, and suggested a more widely-known animal to represent Luna.
Joey and Maverick learned new things from the experience, specifically the impact of diet on blood sugar levels.
Consider how content would change through different age groups.
Think about showing the whole structure of Tia Lupe.
Explore more food resources - like grocery list calculators and fast food order guides.
Could be a need for a supplementary physical product.